A week ago I was thrilled to be part of MBFWA and equally delighted with the innovation shown by the talented ambassadors of Australian fashion. During this years event I was invited to the 3UP runway, showcasing 3 brands/designers which stood out in particular for their fashion forward proposals, one of them was Injury and today I´m pleased to introduce to you Eugene Leung, the talented founder of  this label.

Although Eugene Leung describes himself as a self taught designer, a background in architecture and urban graffiti certainly provides an interesting and useful base, contributing to the creation of wearable art, with a well constructed and intriguing graphic signature.

Edgy, mysterious, at times gothic but above all contemporary are some of the key features of his line.  Launched in 2004 and having rapidly garnered a positive response from critics and consumers alike Eugene´s label has become a regular at Fashion Week Australia along with important international events such as MBFW China and recently Paris Fashion Week, emerging as a strong reference in cutting edge fashion. Eugene now focuses on extending his brand beyond Australian limits, being currently a Sydney-Hong Kong based designer.

I was delighted to view Injury´s showroom today where I had the pleasure of meeting Eugene in person and talk a little more in detail about his work and inspiration for the latest Injury collection. There are many interesting aspects about each piece but what´s first acknowledged is its graphic theme, which as Eugene states “it´s all about nature versus robotic” which keeps it clean but eye catching.

Eugene Leung – The designer behind Injury

Although at first glance on the runway one can see a cutting edge and smart proposal, with transitions from sartorially sporty to street chic, I must say the images don´t do them justice. In fact each piece of the collection has meticulous work and architectonical construction, and although I was caught by the womens ensembles I was equally intrigued by the mens section which was tailored, strong, and with a architectonical touch. And if there is a visual impact, senses can be driven by the textures employed also. The designer incorporates the best in available fabrics providing specialties from countries like Korea, Japan, and Italy,





And this is how the Injury show looked like at MBFWA just a week ago, where the designs exposed a strong aesthetic, with urban yet glamorous allure and perfect balance of darkness and graphic references; yes I´m a fan!


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Injury jackets



If you want to know more about this brand and be updated with their latest visit The Injury.com.au

Hace tan solo una semana estaba inmersa en el cubrimiento de MBFWA e igualmente complacida con la innovación mostrada por los talentosos embajadores de la moda australiana. Este año fuí invitada a la pasarela 3UP, la cual  presentó tres diseñadores/marcas que se destacaron por su avanzado concepto en diseño, una de ellas fué Injury y hoy tengo el agrado de presentarles a Eugene Leung, el talentoso fundador de esta marca.

Aunque Eugene se difine a si mismo como un diseñador autodidacta, antecedentes en arquitectura y grafiti urbano ciertamente proporcionan interesantes y útiles bases que contributyen a la creación de arte vestible, con un sello de buena construcción y grafía.

Osado, misterioso, algunas veces gótico pero sobre todo contemporáneo son algunos adjetivos claves que se definen su linea. Lanzada en 2004 y rápidamente obteniendo una respuesta positiva de la critica y consumidores por igual, Injury se ha convertido en un nombre popular en Australia Fashion Week y en importantes eventos internacionales como MBFW China sumando a estas ferias su reciente presentación en París Fashion Week, emergiendo como un fuerte referente de vanguardia. Eugene actualmente se propone expandir su marca mas allá de los limites australianos y por ello divide su tiempo entre Sydney y Hong Kong

Hoy la cita fué en su showroom donde tuve el placer de conocer personalmente a Eugene y charlar un poco mas acerca de su trabajo y la inspiración para la ultima colección de Injury. Hay muchos aspectos en cada pieza pero lo primero que se puede advertir es su tema gráfico  que tal y como Eugene expresa ” se trata de la naturaleza versus robotica” lo que hace de esta serie una visualmente llamativa y limpia a la vez.

Aunque a primera vista en pasarela es evidente su modernismo e inteligente propuesta, con transiciones de lo sartorial deportivo a street chic, debo decir que las imagenes no le hacen justicia. Es cuando tienes las piezas en tus manos que adviertes su meticuloso trabajo y construcción arquitectonica; aunque quedé prendada de los diseños femeninos estuve igualmente intrigada con la linea masculina que es muy bien entallada, fuerte y con toque arquitectonico. Y si hay un impacto visual, los sentidos también se satisfacen con las texturas empleadas. El diseñador incorpora los mejores textiles según especialidad de países como Corea, Japón e Italia.

Les dejo con algunas de las imagenes del show durante MBFWA justo hace una semana, donde los diseños expusieron una estetica fuerte, urbana y glamorosa, con armonía entre misterio y referencias graficas!

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